Media Convergence Worksheet Essay

Questions Answers What is meant by the term media convergence with regard to technology, and how has it affected everyday life? Media convergence means to bring together old world media coverage with new age technology media coverage. It means someone who does not watch a particular show can still learn a lot about the show via certain websites, such as YouTube. It means people can use their smart phones to access the Internet and gain information on that show they did not watch and still be up to date on what is going on. By using the same smart phone, a person could cast votes for a show he never even watched because of the websites he could visit and gain information from. Also, a person could make video and post it to YouTube, it could be seen by a lot of people, drawing major attention to it. Because of all the attention, the news channels may pick up on that and do a broadcast on it. This could cause even more hits to that video. This is how information is shared most of the times, by mixing old media means and new world technology. Media convergence has affected everyday life in that you do not need to be home when a show is on in order to be up to date on it. You could be on a train and still see the show if you have a phone, laptop, or tablet and Internet access. Media convergence gives a person the ability to stay connected to all things media with the use of the Internet. You no longer have to be home to gain that access. What is meant by the term media convergence with regard to business, and how has it affected everyday life? Media convergence with regard to business means the merging of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. This means that one company controls several products or services within the same industry. This could be like a company that owns a newspaper, has its hand in book publishing, broadcast television, and film, etc . Media convergence in a business’ everyday life means that they have the ability to do more  than just one company with only one fire burning. If a company only prints book, then they can only do that. But if there is a mother company that prints books and newspapers, they have just upped the amount of money they can make. The same can be said if the company has the ability to print books, newspapers, and magazines, as well as broadcast television and create films. They can make that much more money at once by owning all those different media outlets for people to enjoy. Outside of the money aspect, if a company can have their hand in that many media outlets, they are that much more of a recognized business. The more exposure a company can get the more successful it will likely be, and be able to stay in business for a longer period of time. What are some of the issues that result from dependency on modern media? Describe at least three issues. One of the issues that results from dependency on modern media is that children between the ages of 8 and 18 spend more than 7 hours with electronic devices each day, in which they c an view about 11 hours of media content in that time. Yes, the children are getting more done in less time, but is it really quality â€Å"work† they are getting done? Or are they performing what is another issue that results from dependency on modern media? With modern media, a person has the ability to multi task. He could be on Facebook, tweeting on Twitter, texting a friend and uploading a YouTube video all at the same time. The problem with multitasking is a person is not giving 100 percent of himself to one thing, instead only a portion of his attention is focused on each task. The result is multitasking allows more things to be done at once, but done poorly. Another issue that results from dependency on modern media is the potential for the Internet to erode attention spans, making minds distracted and less capable of deep, thoughtful engagement with complex ideas and arguments. The thought here is that before modern media you read all of the words to understand what was said, whether it was a book, newspaper, or magazine. With modern media a person can skim through the reading and find only the simple little parts they are seeking. For example, when on the Internet you do not need to read for understanding a full article, you only need to skim to gain a slight understanding of what is said. How does media literacy help with responsible media consumption? Media consumption is more responsible due to media literacy because the information is easier to access and has more outlets for easier access,  thanks to the Internet.