The Effect Of Color On Your Thinking, Choice, Memory,...

Color psychology is the study of the effect of color on human behavior and perception. We are influenced with all sorts of colors around us. When we see red color, we get a feeling of avoidance, blue gives us a soothing and warm feeling and yellow makes you feel lively and joyful. Why it is that sometimes our moods define what kind of colors we like and also the color of the clothes we wear. Black color stands for smart professional etiquette and gray gives you a very dull appearance. All throughout the years, studies have been conducted to analyze the psychological impact of color on your thinking, choice, memory, learning and cognitive recognition. Today, companies are investing huge amounts to hire color consultants who advise them on how to go about and which colors to use for their branding purposes. Coca cola is associated with red color and Cadbury is associated with purple. Associating with a color proves to be beneficial for the company as it gives them a different identity. The efficient use of colors can affect the mood of consumers in a positive or negative way. Colors play a huge role in forming attitude and hence managers understand the importance of colors in marketing. Rods detect light that is necessary for colors to exist. Light affects the perception of colors. Whether it is the color of walls in a restaurant or retail stores or merely the color of packaging on a product, it is usually electrical lighting that allows colors to be seen. Colors have beenShow MoreRelatedPysch Exam Chapter 811814 Words   |  48 PagesChapter 8 SECTION 1 MULTIPLE-CHOICE QUESTIONS: 1. Psychologists use the term _________ to refer to the ability to store and retrieve information over time. The process of acquiring and using knowledge is called ________. a. learning; perception b. memory; perception c. learning; cognition d. memory; cognition Answer: d; Moderate 2. Psychologists use the term _________ to refer to the ability to store and retrieve information over time. a. learning b. memory c. cognition d. perception Answer:Read MoreWeb Usablity Analysis Essay3024 Words   |  13 Pagesand then more test and observations are carried out to see the effects of the fixes (P. 425). The company website I have chosen will be analyzed using a critical eye that delves further into examples of specific factors that directly impact the usability of websites. Cognitive-Affective Design Considerations Reading, speaking, and listening and problem solving, planning, reasoning, and decision-making are examples of two cognitive factors that are essential to web usability analysis. AlthoughRead MoreThe Positive and Negative Effects of Video Games3383 Words   |  14 PagesThe Positive and Negative Effects of Video Games http://www.raisesmartkid.com/3-to-6-years-old/4-articles/34-the-good-and-bad-effects-of-video-games Is playing video games good or bad for you? It can be both. Video games are frowned upon by parents as time-wasters, and worse, some education experts think that these games corrupt the brain. Violent video games are easily blamed by the media and some experts as the reason why some young people become violent or commit extreme anti-social behaviorRead MorePsychology Workbook Essay22836 Words   |  92 PagesI. INTRODUCTION Objective I.1 Define psychology: the science of behavior and mental processes. |Margin Learning Question(s) (if applicable) |Page(s) | |None | | Key Terms Psychology: the science of behavior and mental processes. Exercises 1. Put a check markRead MoreEtiology of Cognitive Behavioral Therapy (Cbt)7923 Words   |  32 PagesCognitive behavioral treatment (CBT) of depression is a psychotherapeutic treatment approach that involves the application of specific, empirically supported strategies focused on changing negative thinking patterns and altering behavior. In order to alleviate the symptoms of depression, treatment is directed at the following three domains: cognition, behavioral and physiological. In the cognitive domain, patients learn to apply cognitive restructuring techniques so that negatively distorted thoughtsRead MoreAge Differences in Eyewitness Testimony8653 Words   |  35 PagesProgram. I University of Denver. .~ University of Nebraska--Lincoln 317 0147-7307/86/1200-0317505.00/0 9 1986 Plenum Publishing Corporation 318 (J()()I)MAN AND REEl) largely on issues of childrens memory and suggestibility. Children are generally assumed to possess less accurate memories than adults and to be more suggestible. This skepticism about childrens testimony extends to lay persons, judges, psychologists, police officers, and attorneys (Goodman, Golding, Haith, 1984; Yarmey JonesRead MoreArt as an Embodied Imagination22095 Words   |  89 PagesReviewed work(s): Source: Journal of Consumer Research, Vol. 30, No. 2 (September 2003), pp. 259-282 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/376802 . Accessed: 22/10/2012 06:18 Your use of the JSTOR archive indicates your acceptance of the Terms Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and buildRead MoreArt as an Embodied Imagination22095 Words   |  89 PagesReviewed work(s): Source: Journal of Consumer Research, Vol. 30, No. 2 (September 2003), pp. 259-282 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/376802 . Accessed: 22/10/2012 06:18 Your use of the JSTOR archive indicates your acceptance of the Terms Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build uponRead MoreAssignment 1 – Understanding Development and Supporting Equality, Diversity and Inclusion9386 Words   |  38 PagesNCFE LEVEL 3 SUPPORTING TEACHING AND LEARNING IN SCHOOLS Please  save  the Learners Declaration to your PC, add your details, and upload with your completed assessments. Assignment 1 – Understanding development and supporting equality, diversity and inclusion. QUESTION 1 a. Explain the sequence and rate of each aspect of development from birth – 19 years The main areas of development include: physical development, social and emotional development, intellectual development and languageRead MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 PagesCOGNITIVE-BEHAVIORAL THERAPY FOR OCD This page intentionally left blank COGNITIVE-BEHAVIORAL THERAPY FOR OCD DAVID A. CLARK THE GUILFORD PRESS New York London  © 2004 The Guilford Press A Division of Guilford Publications, Inc. 72 Spring Street, New York, NY 10012 www.guilford.com All rights reserved Paperback edition 2007 Except as noted, no part of this book may be reproduced, translated, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical